Internship Program Assignment
Want to be chosen as our copywriter or art director intern this summer? Great. Show us your creativity. If you can take a positioning statement for a product or service and say it or visualize it in a way that sticks like a hatchet in the head, then you're our intern.
You must create three print ads and one :15 television concept that hang together as a campaign, keeping in mind the following:
Product—Hades Hot Sauce. (Yes, it's a fake product. You can design your own packaging if you want, or just thumbnail a loose sketch of a bottle.)
Target Market—Adults aged 18-34. The audience skews 80% male and 20% female. The bulls-eye is a 25-year-old guy who is college educated.
The Position—Hades Hot Sauce is the absolute hottest sauce you can buy. Period.
The Catch—These words and/or visuals associated with them are off-limits: hell, devil, pitchfork, Satan, fire, burn, flame, blaze, inferno, volcano, torch.
Both the TV spot as well as the print ads should flow from the same creative approach, and comfortably carry the same tagline of your choosing. The idea here is to come up with a campaign concept that is big enough to last through multiple executions without getting boring or predictable, but defined enough to be memorable.
So, how do you make it all look "real"? Your ideas just have to be polished enough for us to "get" them. Yes, you can make a Photoshop splash that's the equivalent of a half-gainer with a double twist if you absolutely, positively must. You can swipe art from anywhere, even from other ads, we don't care. But, believe us when we say we can see through a half-baked idea, even if it's digitally gussied up. You can draw stick figures if you want to, because you can just as easily represent a really strong concept on a cocktail napkin. We do it around here all the time. For TV, you only need to give us a single key frame with a paragraph describing the visual action in the spot and a simple script. Use a stopwatch and make sure the TV spot you've created times no longer than 15 seconds.
To be considered, your application materials MUST include:
- Your completed B-R internship application
- Your resume
- Your completed B-R creative test
You MAY include:
Non-returnable samples (no more than 3 pieces) from your existing student portfolio. These are not required, but they help give us an even better idea of the range of your thinking and ability.
Please send applications attention to Julie Aust 4600 Madison Ave Kansas City, MO 64112 or email julie_aust@bradv.com