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This story was printed at Bernstein-Rein.com

McDonald's Honors Innovation

Tuesday, 09 Feb 2010

(Kansas City) —

McDonald's Honors Innovation


Bernstein Rein's Honor Angus campaign was a multiā??channel crowdsourcing concept designed to give McDonald's customers a unique, userā??generated, postā??purchase experience that led to awareness, trial and repeat purchase of the new Angus Third Pounder.


And our innovative marriage of digital, outdoor and crowdsourcing was recently recognized by our client as Honor Angus took a national prize at the annual McDonald's U.S. Marketing meeting: Best Integrated Campaign of 2009.


Honor Angus has been featured in Nation's Restaurant News Magazine, on Creativity-Online.com and AdsOfTheWorld.com.


Also, after it's launch in September, Patrick Moorhead, director of emerging media for Razorfish, Atlanta, had this to say:

"By essentially road blocking the market then inviting those that live in the market to develop the creative, McDonald's has really capitalized on the placeā??based aspect of the inventory and the dynamic and measurable aspect of the digital signage. This is by far one of the coolest digital outā??ofā??home executions I've seen for a mass brand."


Go here http://honorangus.be-real.com/showcase to see this honored, integrated innovation in action.

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